Event coverage at the Brisbane Convention & Exhibition Centre.

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The Brisbane Truck Show is an incredible exhibition for the trucking industry in Australia, and they returned to form with the first event since the pandemic with over 30,000 people passed through the doors over the week.

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The challenge

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We worked with Grand Stand Events to cover the opening day of the Brisbane Truck Show and highlight the five stands that they built for IVECO, SEA Electric, Hendrickson, Dana, and Teletrac Navman. We co-ordinated all of the production on the day including general videography and event coverage of the entire event. The biggest challenge was conducting professional interviews and talking head pieces with several people in a high-traffic, busy and noisy exhibition floor. We love these high-pressure situations and managed to capture high-quality material that is featured throughout the final videos.

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The result

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We worked closely with the Grand Stand Events and IVECO marketing teams to edit and deliver the videos in a timely manner to take advantage of the recent buzz from the event.

Brown Fox was tasked with creating several videos from the event for marketing purposes, for both Grand Stand Events as well as their major client IVECO. Over a two-week span following the event, we released a sizzle video, several highlight videos, a full press conference recording and testimonial videos with each of Grand Stand Events' clients. These have been used on social media and as website case study videos to showcase their capability as well as promote the next Brisbane Truck Show event.

This was a great experience for us and we are thankful to Grand Stand Events and IVECO for giving us the opportunity.